CLUME

CLUME reinterprets traditional Malaysian textiles through contemporary form. Founded by Clara Hulme, the brand balances heritage and modernity, transforming batik and songket into structured, refined silhouettes for the modern woman.

Rather than preserving these textiles as ceremonial garments, CLUME integrates them into everyday dressing—cultural, but never costume. The aesthetic is minimal, deliberate, and globally positioned.

CLUME's ready-to-wear focuses on structured skirts and corset tops that emphasize proportion and craftsmanship. Each collection is carefully curated and limited, reflecting a slow, intentional approach to fashion.

Batik brings fluidity and process, while songket provides structure and weight—together forming the visual language of modern silhouettes with clean, architectural lines.

CLUME embodies quiet luxury through intentional craftsmanship and architectural silhouettes. Each piece is designed for longevity, transcending seasonal trends to become lasting wardrobe essentials.

Cultural but not traditional—this deliberate positioning allows Malaysian heritage to exist within global fashion conversations. Fashion that honors its roots while looking firmly forward.

In March 2026, CLUME will be presented at Paris Fashion Week at Hilton Paris Opéra—the brand's first international showcase. This milestone represents a commitment to bringing Malaysian textile heritage into contemporary global dialogue.

The presentation will demonstrate how traditional batik and songket integrate seamlessly into modern, globally relevant design while maintaining the integrity and craftsmanship that defines Malaysian textile traditions.

Slow Fashion: CLUME operates with a mindful approach, creating limited pieces that prioritize quality and longevity over volume. Each collection is thoughtfully developed with consideration for craftsmanship and environmental impact.

Intentional Craftsmanship: Every detail matters. From textile selection to construction techniques, each garment is created with meticulous attention to form, fit, and finish.

Cultural Evolution: CLUME is a gathering of heritage, form, and modern identity—a bridge between Malaysian textile traditions and contemporary global fashion.